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Hello, I’m Danijel, my friends call me DJ!
Leading others towards growth has always driven my own personal and professional development, which in turn has empowered me to become a stronger community leader.
Taking the actions necessary to create the life I envision has enabled me to offer the same opportunities to those working closely with me.
As the Managing Director of Danijel & Co., a group of companies focused on Marketing, Communications, and Digital Adoption, our agency is dedicated to helping organizations effectively market and promote themselves, their services, and their products – delivering outstanding results.
Let’s embrace our rhythm and make some noise together!
Our team offers a variety of programs tailored to organizations of all sizes, designed to create impactful momentum within their communication ecosystem.
Started my first business at 20, grew United Supreme Group into a leading Alberta company, developed the UDS ERP system, created Emotions perfume in tribute to my late brother, and launched Cerco Marketing and Sysco Technologies—driving innovation and community impact.
I started my business at the age of 20. Both of my parents were self-employed, and I followed in their footsteps without knowing any better. I was raised with the mindset of running a business to generate income. Looking back on those days, I realized I had nothing to lose and everything to gain. I had no fear.
By the time I turned 24, I began working for the Calgary Catholic School Board, known for its strict reputation in Calgary. The school board had clear expectations and didn’t compromise. This experience prepared me to handle any customer’s demands and taught me the importance of providing strong customer support and service.
Learning how to meet project expectations and gain trust from clients became one of the most valuable lessons I encountered early on in my career with client partners.
I designed, manufactured, and distributed Emotion perfume, a product that was inspired by my then-girlfriend and now wife, Rosina. I named it Emotions, by Danijel Anton, as a tribute to my late brother, Anton Slisko.
I embarked on this project before the internet had become widespread. I vividly recall flying to Toronto to visit a corporate library, which served as a comprehensive directory for companies across various industries. It was during this time that I established relationships with suppliers from New York to Montreal, forging partnerships with these vendor partners.
One of the most memorable moments was at a trade show in New York, where I had the opportunity to meet the second-generation owner of L’Oreal Cosmetics. I was fortunate enough to hear him speak to a small crowd of industry professionals.
This project was truly exciting and remains a source of immense pride for me.
Building a company that earned more than enough to take care of myself and my family over 25 years has been a remarkable journey.
“United Supreme Group” was the name of my painting and coating services company, which became a trusted and well-known entity among the Owner, Engineer, Architect, and Contractor community. I recently made the decision to sell the business to staff partners who will continue its legacy for another 20 years, I have no doubt!
Enterprise resource planning (ERP) is a software system that assists organizations in automating and managing core business processes for optimal performance. As my business began to scale, I reached a point where I couldn’t oversee the organization and its details alone. That’s when I decided to partner up with an amazing developer and create UDS, which stands for “United Decorating System.” Implementing this system became another crucial step in scaling my business by 100x. UDS allowed us to oversee our financial engine, handle estimates and proposals, manage critical documentation and project information, and provide accountability in our management processes.
In order to train our partners, staff, and subcontractors in new skills, we developed courses between 2013 and 2019. These courses were designed to expand our capabilities in different types of coatings and services. These years marked a significant period of income growth for us, as we focused on up-selling and maximizing project opportunities with our clients. We started with a 101 course and evaluated participants, advancing those with natural talent for further training in specific service areas.
During this time, we had the entire company staff go through the 101 courses, including management, estimators, and accounting staff. This initiative helped everyone understand the services we provided, which became a key development for our income and scaling model.
I have a vivid memory of standing in the atrium of Calgary’s Chinook Centre Mall, newly renovated in the late 1990s. As a young small business owner, I looked up at a towering 50-60-foot-high wall and bulkheads, wondering how to even begin pricing such a massive project.
Fast forward to today, and I have gained a wealth of knowledge about estimating. I trained a team of intelligent architects and engineers in the art of estimation. Our company was then hired to provide services for some of the largest and most iconic projects in Alberta. From towering skyscrapers in western Canada to expansions at Calgary’s airport, from the construction of Calgary’s new central library to the historical renovation of old city hall, and even major community infrastructure projects such as water facilities, road construction, and bridge development – we were involved in them all. There isn’t a place in our community where I can’t proudly say, “I painted that,” to my children.
We opened and operated a Pratt & Lambert dealership for over 10 years. Corey Hocker, a veteran in the coating world, played a crucial role in establishing our retail and wholesale store. Working alongside Corey and his colleagues, I gained extensive knowledge about coating products, tinting products, and the logistics of manufacturing and distributing coatings. This experience provided us with enhanced control and efficiency in servicing our customers for our contract business. Thanks to Corey’s guidance, we were able to deliver faster and flawless service to our valued customers.
Manufactured Crown Legacy: After the support of Pratt and Lambert dried up due to the company’s decision not to continue supporting the brand, I formed a partnership with Vista Paints in Southern California. Together, we worked to develop and distribute Crown Paint Legacy in Calgary.
I built a manufacturing plant to continue our Crown Paint project. We purchased, designed, and constructed a 25,000 sq. ft. manufacturing facility, investing close to millions of dollars. Our focus was on formulating and producing CAT43, a type 3 sealer for Alberta transportation.
Unfortunately, due to the challenges posed by Covid and the global state of affairs, my efforts came to an end. I couldn’t secure the necessary support from the chemical manufacturing community. The entire industry was facing hardships, with coating manufacturers struggling to procure materials.
The timing was unfavourable, and most advised me to consider starting a new manufacturing facility at a better time. Despite the circumstances, it remains a significant achievement, showcasing the dedication and effort invested in the project.
I bought out my parents from one of our family businesses, Apple Cleaning Supplies. We expanded into a new building that we owned and undertook the task of restructuring the business with new roles.
Afterwards, I made the decision to sell the majority shares to my brother, who had been the operator of the business for over 20 years.
Founded Cerco a marketing agency specializing in the Creative Design, creation of original content across various platforms and Channels. Includes campaign management, branding services, custom website design and development, video series, documentaries, news programs, blogs, social media posts, and environmental design. Equipped with our own production house and a skilled team comprised of designers, content writers, creators, producers, and technical staff, we are dedicated to delivering high-quality media content to meet your marketing and communication requirements.
Co-Founder of Sysco Technologies, With over 10 years of experience in IT consulting, I have built a career focused on delivering responsive, client-centered IT support and innovative technology solutions for small and medium-sized businesses. As a co-founder of Sysco Technologies, one of the key factors behind our success has been our commitment to understanding the unique needs of each business we partner with.
In 2010, I recognized the need for digital transformation to scale and grow the organizations I was leading. This realization led me to invest in the infrastructure necessary to adopt a digital-first approach, driving operational efficiency and sustainable growth.
By staying ahead of industry trends and fostering innovation, I continue to help businesses leverage technology to improve their operations, automate and achieve long-term success.
© 2025 | Danijel Slisko | Designed by Cerco Design
